Purina® Omolene #100® Active Pleasure Horse Feed


Purina Mills

Purina's Omolene® Horse Feeds deliver consistent, superior quality that helps keep your horse looking great. That's because no other feed company spends the time and effort researching feeds like Purina, where new products or improvements to existing feeds are only brought to market when they have repeatedly proven themselves to deliver what you expect.

When you feed Purina's Omolene® Horse Feed you will have the peace of mind that comes from the trust in and reputations of the Purina® and the Omolene® brands, which are backed by industry leading research and over 100 years of equine nutrition.


Features & Benefits

Highly Palatable

With a proprietary molasses blend to appeal to even the pickiest eater

Natural Whole Grains

A natural source of antioxidants, phytochemicals and fiber for lower feeding rates and designed to address digestive upset

Vitamin & Mineral Fortification

Provides 100% of the required vitamins and minerals when fed as directed

Based on “Nutrient Requirements of Horses Sixth Revised Edition–2007” published by the National Research Council

Added Vegetable Oils

For a shinier, healthier hair coat, skin and hooves

Soy-Blend Molasses

Helps to prevent bricking in the winter and drying out in the summer

Concentrate Feed

Designed to be fed with hay or pasture



Nutrient                                              Min / Max       Amount

Crude Protein                                      MIN                 10.00 %

Lysine                                                  MIN                 0.60 %

Crude Fat                                            MIN                 4.50 %

Crude Fiber                                         MAX                10.00 %

Calcium (Ca)                                      MIN                 0.80 %

Calcium (Ca)                                      MAX                1.30 %

Phosphorus (P)                                   MIN                 0.45 %

Copper (Cu)                                        MIN                 35.00 PPM

Selenium (Se)                                     MIN                 0.60 PPM

Zinc (Zn)                                             MIN                 140 PPM

Vitamin A                                            MIN                 3000 IU/LB

Vitamin E                                            MIN                 100 IU/LB

Selenium (Se)                                     MIN                 0.60 PPM

Crude Fiber Max                                 MAX                10.00 %

Neutral Detergent Fiber (NDF)           MAX                28.00 %

Acid Detergent Fiber (ADF)                MAX                13.00 %


Feeding Directions


Feeding directions with hay or pasture. Start with the amounts given for the weight and lifestyle of the horse. After observing the horse for a period of time, the amount fed may be increased or decreased by 10% to obtain the desired body condition and weight.  

Best Results
  • Feeding rates will vary with size, age, temperament, health status, forage quality, climate and activity level. Feed at regular times - at least twice daily - with three daily feedings preferred. Let horses feed in a natural position from troughs with large bottoms, placed at normal head height or lower. Do not feed free-choice. Prevent the rapid eating by the horse of any feedstuff.
  • Reduce and/or delay feeding a horse which is hot, excited or showing pain, has fever or diarrhea. Consult your veterinarian if any problems arise.
  • Always feed a minimum of 1.0 to 1.2 lbs. per 100 lbs. of body weight of good quality, clean hay or the equivalent in pasture.
  • Any feed changes should be made gradually over a period of 7 to 10 days. Changes in the rate of feeding should not exceed 1.0 lb. per day for each horse.
  • Have plenty of clean, fresh water available at all times. Provide your horse with access to salt. Maintain an effective control program for internal parasites. Have the horse's teeth examined annually and consult your veterinarian on a regular basis.
Changing To
  • Make the feed change gradually over a period of 7 to 10 days.
  • Mix the new feed with the old, gradually increasing the amount of the new feed while decreasing an equal amount of the old.
  • Changes in the rate of feeding should not exceed 1 pound per day for each horse.
Store in a dry, well-ventilated area protected from rodents and insects. Do not feed moldy or insect-infested feed to animals as it may cause illness, performance loss or death.  Feeding added selenium resulting in total diet levels in excess of 0.3 ppm is prohibited.

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